(Illustration: AWS re:Invent 2025 Keynote with CEO Matt Garman. Image source: AWS.)
AWS CEO Matt Garman opened the 14th annual re:Invent to over 60,000 attendees and nearly 2 million online viewers, framing AWS as a $132 billion business accelerating at 20% year over year. Under the theme “Freedom to Invent,” Garman walked through five interconnected areas: AI infrastructure (Trainium3 GA, Trainium4 preview, P6e-GB300, AI Factories), models and intelligence (Nova 2 family with Lite/Pro/Sonic/Omni, Nova Forge open training models), agents at scale (AgentCore Policy and Evaluations), developer transformation (AWS Transform Custom, Kiro IDE, three frontier agents), and a rapid-fire round of 25 core service launches across compute, Lambda, storage, EMR, security, and databases.
✳️ tl;dr
One theme “Freedom to Invent” runs throughout, with five sections:
- AI Infrastructure: AWS leads GPU reliability, launches P6e-GB300 with Nvidia, announces Trainium3 GA (first 3nm AI chip in AWS Cloud), previews Trainium4 (6x FP4 compute), and introduces AWS AI Factories for dedicated on-premises AI infrastructure.
- Models & Intelligence: Amazon Bedrock surpasses 100K customers with 50+ trillion-token accounts (by comparison, when I compiled my 2025 Year in Review, feeding an entire year of Heptabase journal notes only came to 200k tokens); new open-weights models from Mistral, Google, MiniMax, Nvidia; Nova 2 family (Lite, Pro, Sonic, Omni) delivers frontier-level intelligence at optimized cost; Nova Forge introduces open training models for custom Novellas.
- Agents at Scale: Amazon Bedrock AgentCore adds Policy (Cedar-based deterministic controls) and Evaluations (continuous quality inspection with 13 pre-built evaluators); guest speakers from Sony, Adobe, and Writer showcase enterprise adoption.
- Developer Transformation: AWS Transform Custom supports any code modernization; Kiro becomes Amazon’s official AI IDE; three frontier agents launched: Kiro autonomous agent, AWS Security Agent, AWS DevOps Agent.
- 25 Core Service Launches: Rapid-fire announcements including new EC2 instance families (X, C8a, C8ine, M8azn, Mac), Lambda durable functions, S3 50TB max object size, S3 Vectors GA, EMR serverless storage, GuardDuty for ECS, Security Hub GA, RDS 256TB capacity, and database savings plans.
✳️ Live Experience
(Caption: On the day of the CEO Keynote, I woke up early in Las Vegas, lined up to get in, and for the first time challenged myself to take notes live on site using only a reMarkable Paper Pro for handwritten notes — quickly jotting down keywords, rapidly categorizing and capturing the structure, while simultaneously mapping out how I could help brief teammates if they were pulled into other tasks on short notice. Grateful for my experience leading camps as a kid and the brain-intensive training from a disciplined morning routine.)
(Caption: After the CEO Keynote ended, we had only an hour and a half to regroup, move locations, grab food, and brief each other before heading straight into the re:Invent Podcast recording studio. Every year we challenge ourselves with different tasks that push the bar even higher.)
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